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Client: Ask for Accounting

Project: Re-branding

PREMISE:

Ask for Accounting is one of the successful companies in its field. Having a variety of clients and an experienced team, the company gained many loyal clients during the years.

APPROACH:

Since one of the company's principle is to be always connected to its customers, the team wanted a name that would express more this closeness between corporate and client. The name Ask for Accounting came out after a brainstorming session, when everybody thought about the needs of its own clients. So the name had to be very friendly and easy to remember. The logo is linked with the Japanese culture.
The purple circle symbolizes calmness, fulfillment, prosperity, but it also means illumination; because Ask for Accounting is like a light for its clients - they work for your income.

ask-for-accounting