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Client: Cascais

Project: Re-branding

PREMISE:

Cascais is the company that sells high quality jewels, which are brought from the famous international fairs across the world. Each jewel becomes a fashion statement once the customer buys it and wears it.

APPROACH:

The idea that Cascais brings in its shops a great variety of jewels from across the world was the main core of the process of re-branding the company. The lily from the logo is a symbol of the elegance which is found in every shape of the jewels, and it also has a symbolic meaning of unions, strong relationships and partnerships. The purpose of the jewelery is to create a bond between fantasy and reality, between beauty and elegance and between a heart and another. The font style is simple, expressing perfection and unity.

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