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Client: Fit & Toned

Project: Create Corporate ID


Fit & Toned is the home for all the sports that have a long history behind them.
If you like football, basketball or even tennis, then Fit & Toned Primaverii Sports is the right place to be.


After few meetings with the team from Fit & Toned, the new logo was crreated. The pink dumbbell makes references to sport, to fitness, but also to the letter H from health.
The color was chose to be pink because it brings a frech new air to the view of this young team that began educating people regarding the importance of sports.